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Content Is King - The King Is Dead, Long Live Traffic The Real King


Really there are just four things that you need to keep in mind when you are worried about content richness: - Are you using unique content? - Are your blog pages updated automatically? - Is your content actually useful? - Finally, are you monetizing those pages?

Well, it may be time to "SEO-ify" your old content. Simply by optimizing old, stale, underperforming web content you can bring the search engines, and the visitors you'd hoped to attract, back to your site.

You will be rewarded when you place a bit of content like an article, a blog post, a discussion forum thread, an e-zine column or a new webpage that is truly made for the benefit of a web surfer. Of course, it must also be optimized for search engines and contain relevant keywords.

Don't you want to be one of the cool kids? Of course you do, especially if the other kids happen to be your competition. You can bet dollars to navy beans that some of the businesses that you are competing with are actively marketing online. So why let them have an advantage over you? You are the better choice anyway.

Today we are going to focus on content creation and why you need it now more than ever. Even with the internet, which continues to rapidly change, you still need great quality content.

Your content speaks a lot about you, and plays a very important role in your Branding. Your Content will brand you. Your Content speaks about your Value. Your Content will determine the Price Tag you wear!

I can't stress this enough. Free marketing is good marketing. More importantly, I find that I can come up with marketing ideas in my downtime, on the bus, or even when I'm brain-locked trying to come up with a post for my blog. Article Marketing works, don't take it from me, try it yourself.

So how does one increase efficiency? Firstly, you want good, quality content. You shouldn't ever reproduce, and if you do, you should be adding something of quality to the content. At the very least, you should be able to add distribution to the content. But primarily focus on content that touches topics that few have talked about.

Content is everything you post and publish - every blog post, article, email, video, slide presentation, LinkedIn interaction and tweet. All of these pieces of content form a picture of what your business is about and why your potential clients might want to work with you.

You need to provide your readers with fresh content. Content that's new. Not rehashed content that's been posted on a hundred other blogs. If you're good at writing then start pounding out an article now and then. You don't need to post to your blog every day, but you should try to be constant. Once or twice a week is fine. The key is consistency, and keeping your content fresh. If you do want to write your own content then by all means please use spell check. I know that statement deserves a big "duh", but you wouldn't believe how many people forget to use it.

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